Episode – 008- How to Keep Your Newsletters Out of the Spam Folder

The dreaded spam folder. Your wonderful newsletters don’t deserve to end up there, and yet, it does happen. So what can you do to actually avoid that?

In this episode, I’m sharing with you simple actions you can take today to lower the chances to end up unseen together with scam emails.

Useful links:

https://www.mail-tester.com/

https://www.automational.com/spam-trigger-words-to-avoid/

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Main Takeaways from This Episode:

  • Be sure to do regular list cleaning of inactive, bounced, unconfirmed subscribers.
  • Don’t send a single graphic image.
  • Send your emails consistently with a “from” name and email address and avoid using free emails.
  • Skip using shortening link services like Bitly
  • Make it very easy to unsubscribe
  • Pay attention to the spam filter testing before sending
  • Stay away from using spam words, for example, risk-free, special promotion, this is not spam, winner, free

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Read the transcript of the episode below:

Our time: 12:40am EEST

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