Avril is a hypnotherapist based in New Zealand. She realized she had got fully booked and had no diversified revenue streams, so she ends up creating a waiting list for people who wanted to work with her, and at times she even had to say “no” to new clients because she simply didn’t have the capacity to handle more clients.


Avril was unable to take on more 1:1 clients and soon realized she was feeling overwhelmed. She then decided to add an extra revenue stream by launching an online course.
Yet, she didn’t have the knowledge and the time to create it.
She didn’t want to pay extra fees for a third party platform that would host her course since she wanted to run it 3-4 times a year and offer support via her private FB group.

How I helped her

With my help, we identified the best solution for her needs by choosing OptimizePress, so she could host her course on her WordPress website without paying any extra monthly fees or commissions on every purchase.
I built the online course for her and took care of the branding, payment systems, email automations, in addition to creating the pages that now host her course.
In six weeks, she had all the time to promote her new online course and think about marketing her business, while I took care of putting all the content together and make the course work smoothly.


Avril launched her course and kept the doors open for seven days: in those 7, days she signed up 25 students.
What is striking here, is that she had a 639% of return on the investment she made on my tech skills.
While I took care of all the tech bits to have a smooth, streamlined and fully automated system, she invested the time she gained from outsourcing, on promoting her new course with a challenge, reach her prospects individually, and successfully managed to fill all the spaces in seven days.

Avril’s words

I’m Avril Carpenter, a weight loss hypnotherapist. I specialise in helping women make peace food. While I’m an exceptional hypnotherapist, my IT skills are rubbish. Pre-Alessia, I was busy with face-to-face clients, but I was also frustrated because I wanted to help even more women with an online programme—but the technology held me back.
It all changed when I met Alessia! Alessia is an IT wonder woman. She speaks ‘tech’ fluently and translated it into simple, logical, understandable English. We launched the first online programme in May, and Alessia made it sooooooo easy and fun. There’s no way I could have done it without her. She’s capable and an absolute joy to work with.
In a nutshell, Alessia has given me my time back, provided another revenue stream and a way to help even more women.
Thank you!
If you have been thinking of launching your online course too, reach out:  I’m always available to jump on a free call and support you on your journey to a thriving business, beyond the tech obstacles.

Alessia is a Tech Expert and rescues online coaches from tech disasters so they can easily grow, scale and automate their businesses.
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