“If you can’t measure it, you can’t improve it”
You’ve probably heard it many times, and as a tech expert, I’ve seen most of my clients missing vital bits of information, just because they didn’t measure properly their signs of progress.
When you have an online business, it’s really easy to fall into the trap on doing, doing, doing, without checking your progress.
There are many things to consider and tools to handle when you run an online business, no doubt about it, but ignoring your stats and data may be a really big trouble.
Take your online visibility: do you have any idea about how visible your business is?
Where do you get most of your traffic from?
Is your content attracting the right clients?
If you don’t know the answers to these questions, you risk a lot.
Just to mention a couple of things: you may be putting a lot of efforts on LinkedIn, getting engagement, but no clients.
If you don’t track this tendency, you can’t improve your content.
Or maybe you’re posting your content in ten different facebook groups with the hope to drive traffic to your website, but..are you sure it’s working?
If you don’t track the incoming traffic, you may be losing hours of your precious time on a useless strategy.
1) You aren’t tracking the engagement on your social media posts. You have no idea what’s performing well and what isn’t.
If you don’t track how many people engage and share your content, you won’t have a clue about how many people you’re reaching, nor you have no idea about the content that’s working best for you.
How to solve it: keep an eye on the stats of your social media every month, and check reach, comments, likes and share.
What has the best interaction? Why? Keep up with those posts and understand why the worse performing posts get so little interaction
2) Your brand in incongruent.
The online space is noisy. If your business isn’t recognizable, you risk that your content goes lost in the feed.
If you always use a different format, font, colours, style of the images, filters, etc you’re making it hard for your followers to see and recognize your content, it doesn’t grab their attention, and ultimately it flows away, swamped by a ton of other photos and blog posts.
How to solve it: be consistent with your brand. Use always the same fonts, colours, filters for your images, and create a template for your pins/images on social media: not only makes your content immediately recognizable, but it saves you time, too.
3) You improvise your content by jotting it down daily and don’t batch/schedule it in advance.
Some of my clients like to create content every day because they want to see what the inspiration brings them.
The problem is that sometimes they aren’t inspired at all and can’t come up with anything, so, if they manage to create any content at all, it’s lacks the usual spark and drive.
By scheduling time to create all your content for the month/week ahead, you can schedule in advance your content, so you can be more strategic in terms of what kind of content goes out (in case you have a launch or special promotion coming up).
An extra thing that comes as a positive outcome of batching+scheduling, is that you have more time every day to log in and engage with your followers and create a relationship with them.
How to solve it: Batch and schedule your content for the next month/week and use the time you win to engage in conversations with your followers.
4) You constantly create new content.
Every week you create new content, but what about the tons of blogs you already have? You’ve put a lot of efforts there, so why should they end up forgotten on your blog?
Instead of writing new posts every week, what about turning what you already have into something new? You can repurpose your blog post and turn it into a short social media post, or a snippet that links back to your blog, or into a podcast or a video.
People react and enjoy different types of contents: I may like more a quick video with captions, but someone else may like more to listen to podcasts. This way you reach your audience and make sure you are appealing to their different tastes, plus, you save yourself tons of time because you don’t need to create new content.
How to solve it: repurpose your existing content! Don’t overdo and overwhelm yourself, though! Ask your audience what they prefer consuming: if you write blogs, you could turn them into vlogs or podcasts, or into infographics. Check this article if you want more ideas!
5) You have no idea of where your website visitors are coming from.
You totally ignore Google Analytics, so you have absolutely no clue if all the time you’re investing in LinkedIn is actually paying back by bringing people to your website.
At the same time, you don’t invest even 5 minutes on your SEO, so when people google your name, your awkward Facebook photos from that school reunion comes up before your professional photo shoot.
How to solve it: Install Google Analytics and track the traffic once a month. See what platform/website is bringing more traffic in. Is it Facebook over Pinterest? Is it that guest blog over that other podcast interview?
For the SEO: install Yoast SEO and when you publish your next blog post, invest 10 minutes and rename your photo(s) with the blog’s keyword before uploading it on WordPress, and add your chosen keyword to the title, meta description and
Now, I know all this may sound confusing to you if
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