You’ve been playing with the idea of launching an online course.
After all, you’re starting to be pretty booked out with your one to one clients and, as much as you enjoy it, there is a limit on how many clients you can work with at the same time.
Launching an online course definitely makes it possible to help more people than you can do with your 1 to 1 work!
But launching an online course comes with its challenges, especially if technology isn’t really your thing.
If you’d rather give up on your plans than dealing with technology stuff…there are some things you need to know.
I promise though, I’m also going to tell you more about how to make your life easier, so keep reading!
Now, you came up with a topic for your course.
You’re super excited about it because it will let you focus on VIP clients, so you’ll make more money and you’ll be able to serve more people.
Or, really focus on anything that lights you up.
You need to think about where you will host your course
There are so many choices out there: if you google “where to host an online course” you find 125.000.000 results. A tad too many, don’t you think?
You probably heard of Kajabi, Teachable, Thinkific, Kartra, Podia, MemberVault, ClickFunnels…but..how do you actually figure out which one is the right one for you, without wasting money and time?
(TL; TR? Download my free guide Top 3 Recommended Online Software for Hosting Online Courses: it’ll make your life easier by guiding you through the maze of options out there!)
You need to think about how you are going to deliver the content.
We all learn in different ways. I remember well things I see, so I’m a visual learner.
But others may learn better by listening, or by filling a workbook or taking notes.
Some people may follow your course on their commute, some others while going for a run..
You need to think about these learning needs, and more importantly, ask your audience how they like to learn (it may be hard for a mother with young kids to sit and watch a 30 min long video lesson….)
You need to think about payment systems.
How are you going to get paid? PayPal? Stripe?
And you also need to keep in mind that some platforms that a commission on each transaction on top of PayPal’s or Stripe’s fees.
So you need to be careful to select the right platform and decide the right pricing structure (will you let them pay in instalments, for example?)
You need to think if you want the buyers in your email list.
Depending on where you choose to host your course, you may be allowed or not to add your buyers/students to your email list.
So..have you been thinking if emails are part of the learning experience?
In my opinion, is always a good idea to be able to contact your students and have them in your list: just remember to be transparent about it and what they are going to get from you (remember GDPR, transparency is the key!).
You need to find a reliable person to trust that will help you build and launch the course.
Honestly, this is a must if technology isn’t your cup of tea, otherwise, you’re going to be overwhelmed and discouraged in just a couple of days.
Think about it: where are you great at?
Helping your client become fit and healthy?
So why lose time on something that makes you lose time, temper and money?
Finding and hiring an expert is ultimately the best thing you can do if you want to have a successful launch.
Now, I had promised I would share something to make your life easier when you want to launch your online course, so here it is:
1) Do market research – never ever neglect this step. Make sure that what you’re working on is wanted and needed by your audience. Don’t get to work on it just because you think it’s a good idea, you need evidence!
2) Plan it well in advance: spare no details. Once you are sure about the topic, go ahead and jot down the structure, sections, content, if you want a community, if you want to do it live so the students get your support, etc…
3) Keep in mind different learning styles. People may learn better by seeing or listening, or with the aid of workbooks..offer different learning ways! Consider the idea of offering:
anything that makes the learning experience more pleasant AND suitable for your audience.
4) Make a research about the tools to use. If you go the DIY way, be aware that it will be time consuming and technology may get in the way.
This is why I created my free guide Top 3 Recommended Online Software for Hosting Online Courses.
Access it now and it will give you clarity on the best tools out there you can start to use right now!
5) Hire the best experts to make the whole process a breeze! Well, needless to say, if you are determined to launch your online program and you want to focus on your zone of genius instead of dealing with technology….
You can always reach out to me and book a free Beat the Tech Overwhelm call, where we’re going to talk about how I can help you launch a successful online course!