3 Ways to Avoid Tech Overwhelm When You Want to Scale Your Online Business

Episode – 001- Ways to Avoid Tech Overwhelm When You Want to Scale Your Online Business

Technology can be scary and frustrating, yet if you have an online business, it's absolutely a must.

You can't grow and scale unless you use technology, however, things are as simple or as complicated as you make them. You don't need fancy and expensive software to grow and scale your online business, especially if technology isn't really your jam.In this episode, I'm going to tell you about how you can avoid tech overwhelm and share one super important thing you should never do.

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Full transcription


Hello and welcome to the very first episode of the Online Business Tech Hub. My name is Alessia, I am your host and I am a tech expert for online business owners. And I am on a mission to rescue my clients from disaster and make sure these damn tech disasters and tech gremlins no longer happen. So today's topic is how to avoid tech overwhelm when you want to scale and grow your business.

I've worked with a lot of clients, and trust me when I tell you that a lot of them really, really a lot of them are well, the vast majority of them really are amazing women, amazing business owners. They have brilliant ideas. They absolutely love what they are doing. They're changing the lives of their clients. And yet the problem is that technology always gets in the way and they have these brilliant ideas that they never manage to turn into reality because technology just gets in the way.

Now, the thing is that, yes, technology can be scary, can be frustrating. However, if you have an online business, it's a must. I mean, you can't really grow and scale your business and automate a bit more to take off the manual work that you or your Virtual Assistant or your team members have to do. You need to use technology for that. There is one really important thing to keep in mind here, and it's that things are as simple or as complex as you make them, because trust me, you really don't need fancy and expensive software to scale your business, to launch online courses, to get to, you know, retire from one to one and only work with clients, with group programs, for example.

Things can be very easy and done on a budget with good quality, but they can also be very complex, very high level, so things can be as simple or as complicated as you make them. So what happens really frequently with my clients is that they do a lot of research. They try to figure out which software is best to use for, I don't know, hosting a webinar and then launching an online course, for example.

But the problem is that they don't have the ground knowledge and the problem is that the more they research, the more confused they become. The more overwhelmed they feel and they get a lot of headaches because there are so many options out there that it's just impossible for them to make a choice and actually pick software that is aligned with their goals, their ambitions. So what I want to share with you is that, first of all, it's really normal to feel overwhelmed, but this is not a good reason to give up.

Otherwise, how are you going to develop your business, how are you going to grow it? OK, the fact that technology can be complex is not a good reason for you to give up on your dreams. There is always a way to turn your vision into reality. And yes, technology is a part of it. But it doesn't mean that because you repel technology, you can't make it work for you. OK, the second thing, as I told you earlier, things are as easy or as complicated as you make them.

There is always a way to make your project doable, manageable. The important thing that you need to start where you are. So don't look at what other people in your same industry are doing because they might be at a very, very different stage in business than you are. They might have a team, they might have more competence and knowledge with technology stuff. Never compare your own journey to the journey of someone else. Just the other day I was talking to a friend of mine and she is just starting out doing some consulting work and she's still employed, by the way.

So she's kind of juggling in between. And she was comparing her ideas and the way it would make sense to execute them for her. She was comparing herself to another big name in Italy.

This other person has been in business for five-plus years, she's making sure she's launching her programs and she makes like 300K per launch. So they're two very different people. They are in two very different situations. So she was really feeling really bad because she was comparing the structure and platform of her online course to the online courses of this other big name. And I told her, you can't even like. No, absolutely no. You can't absolutely think like this because you can't compare your own journey where you are, what you're doing with the person that has been in business for that long, that has a completely different financial situation and so on. You can't absolutely compare the two. You can't compare the software you use. You can't compare your businesses. You're not on the same level. OK, and this is totally valid for technology as well.

You can do a really amazing job, put together a fantastic group program or online course or host a webinar or, I don't know, a series of masterclasses and do it on a budget. But still do it well. You don't need fancy software because, OK, now I'm kind of thinking going a different route and this is something we will cover in another episode. But, you know, oftentimes software that is the most expensive, they are fancy and expensive, just because they have a big name behind it, maybe it's big business owner behind them and so they have a different price level. But trust me, there is amazing software that is very, very affordable, if not even free.

And then the last thing I want to share with you today is that please beware your friends advice on software. As we said earlier in the second point that, you know, you can't compare yourself to another person because you don't know where this other person is, you know, at which stage in business she or he is.

The same goes with, you know, when a friend of yours, a colleague, is sharing what is recommended that you should use this software or the other one again, you might be at a completely different stage in business. You might have a completely different experience dealing with technology. So if a person tells you, oh, if you want to, I don't know, sell online courses and use funnels and set up funnels, then you should definitely use KJB.

Now, don't get me wrong, KJB is amazing software. It's an all-in-one platform that offers online courses, memberships, email marketing platforms. You can have your own website and web shopping there. I mean, it's amazing. I used it several times. It's wonderful. It's an amazing tool, but it's really advanced and it comes at a high price level. So if you're not there yet. You can't really start with such expensive software. It's important to obviously make a bit of research and understand which options are out there.

Let's say when you want to launch an online course, it's important to get an idea about what are the options out there. But this doesn't mean that you have to blindly trust your friends, your colleagues when they recommend the software because many times it's also your own personal preference, your own feeling about the certain software. Some software that may be that to you may feel really clunky, really complex, and it's not a matter to just get used to it or that they have a longer or a steeper learning curve. It may just be that you don't get the structure of that specific software. And you know what? It's absolutely OK. It's absolutely fine.

So, yes, keep in mind, you ask around and try to understand which are the best alternatives out there for your project, whether it's a webinar or a series of masterclasses, whether you want to have an email course and online course, a group program, you want to host a summit.

Absolutely check the different options you have, but don't blindly trust other people's recommendations because, at the end of the day, it's you that will handle that software. So you've got to pick software that is manageable for you. OK, this is really, really, really important.

OK, so to summarize, in this episode, I wanted to share with you how to avoid tech overwhelm and how to make sure that you are off to a good start whenever you begin a new project, whether you want to launch an online course, host a summit, run a webinar. The thing is that when you want to scale your business when you want to grow it. You need to make peace with technology. You need to stop seeing it as an obstacle because if you are an online business owner, technology is a part of your business and it's a part that you absolutely can't exclude.

You can't cut it out. Technology is what helps you grow and turn your ideas, your vision into reality. So please stop seeing technology as an obstacle. Keep in mind that things are as easy or as complicated as you make them, OK? Don't compare your own journey, your own position, and situation to someone else's because the other person you are comparing yourself to might be at a completely different stage in business. I might have a completely different experience dealing with technology.

They might have a big team. So actually, the person you are comparing yourself to has a team that handles the whole marketing stuff, technology, Facebook ads, and so on. And maybe you are a solo business owner. And lastly, beware of your friend's recommendation. It's OK to ask around. It's OK to check which are the options out there for specific software but don't blindly trust your friends when you pick software, it must be because it is the right one for you.

OK, so this was episode one.

That's it for this first episode. And absolutely don't forget to hit the subscribe button to get your ears onto the next episode as soon as it is released. The last thing I want to invite you to check out, to kickstart your email marketing, is my five-day mini-course.

It is an email course that will help you finally get started with email marketing.

It will help you pick the right software for you, and then it will guide you through all the basic steps you need to take to finally start building a list of raving fans. You can find the link in the show notes and I will talk to you next time. Bye-bye.

Our time: 3:50am EEST